Category: Digital Marketing

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business. Your digital marketing strategy might incorporate elements of all three channels, all working together to help you reach your goal. For example, you might have an owned piece of content on a landing page on your website that's been created to help you generate leads.…